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Our Story

Rooted in Texas Tradition, Perfected for Today's BBQ Enthusiasts

A Texas Legacy

All of us at Texas BBQ Rub were born and raised in Texas, where BBQ isn't just food—it's a way of life and a proud tradition passed down through generations.

Early Inspirations in Houston

Early Inspirations in Houston

Growing up, both of my parents loved to cook. My dad and I built a large brick BBQ pit in our backyard in Houston, where we spent countless weekends smoking meats and bringing the community together. These gatherings weren't just about food—they were about family, friends, and creating memories that would last a lifetime.

Those early experiences instilled in me a deep passion for BBQ. I learned that great BBQ brings people together and creates moments of joy and connection.

The Birth of Our Signature Rub (1995)

The Birth of Our Signature Rub (1995)

In 1995, my friend Leon challenged me to create a rub that would stand out from everything else on the market. Along with my son Blake, we embarked on a journey to develop the perfect BBQ rub.

We established seven criteria that our rub had to meet:

  1. Exceptional Flavor: It had to taste amazing and enhance the natural flavors of the meat
  2. Versatility: It needed to work on all types of meat—beef, pork, chicken, and more
  3. Ease of Use: Simple enough for beginners, sophisticated enough for experts
  4. Quality Ingredients: Only all-natural, premium ingredients—no shortcuts
  5. Cost-Effective: Affordable for everyday use, not just special occasions
  6. Adaptability: It had to work in a pit, crock-pot, oven, or rotisserie—any cooking method
  7. Simplicity: No overnight marinating or complicated prep required

These seven criteria became the foundation of everything we do.

Testing Our Craft

Testing Our Craft

We opened a booth at the Houston Rodeo BBQ Cook-off, where we served over 1,000 people daily. This gave us invaluable feedback and allowed us to refine our recipe based on real customer reactions.

For three years, we tested, tweaked, and perfected our formula. By 1998, we knew we had something special—a rub that consistently delivered championship results and earned rave reviews from both novice cooks and BBQ veterans.

The Birth of Texas BBQ Rub (February 1998)

In February 1998, we officially founded Real Texas BBQ Rub, Inc. What started as a family challenge had evolved into a business dedicated to helping people create exceptional BBQ with confidence and ease.

Our commitment has always been to honor the Texas BBQ tradition while making it accessible to everyone, regardless of their skill level or equipment.

Embracing Modern BBQ Trends

While we're rooted in tradition, we've evolved to meet the needs of today's BBQ enthusiasts:

  • Health-Conscious Blends: Options for low-sodium and sugar-free diets
  • Global Flavors: Respecting tradition while exploring new taste profiles
  • Online Community: Connecting with BBQ lovers through social media and digital platforms
  • E-Commerce Excellence: Easy online ordering and fast shipping nationwide

Join Our BBQ Family

We invite you to experience the Texas BBQ Rub difference. Whether you're grilling for your family on a weeknight or competing in a championship, our rubs will help you create memorable BBQ that brings people together.

Bill Cannon & Blake Cannon
Founders, Real Texas BBQ Rub, Inc.

Thank you for being part of our journey. We're honored to be part of your BBQ story, and we look forward to serving you for years to come. If you have any questions or feedback, please don't hesitate to reach out—we love hearing from our customers!

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